When Your Brand Evolution Shows on the Floor at OFC 2026
Credo, Inc. builds the high-speed copper and optical interconnects that move data inside AI data centers, the AECs, optical DSPs, and telemetry platforms that keep large GPU clusters running. When the company brought that story to OFC 2026 at the Los Angeles Convention Center, the optical industry's largest annual exhibition, it needed a 40×50 footprint that could hold live racks, server demos, and back-to-back client conversations without feeling crowded.
Diane and the Credo team came to Art & Display with a specific brief: give the hardware room to perform, and make the brand read as the category leader it has become. This is the story of that build.
What We Delivered
What Credo Showed at the Booth
The exhibit was built to support live, system-level demonstrations across Credo's product families:
ZeroFlap optical transceivers, positioned around eliminating link-flap downtime in AI networks
1.6T optical LRO DSPs for energy-efficient data transmission
1.6T AECs for improved AI cluster reliability
Toucan PCIe 6 for extended rack-to-rack PCIe connectivity
PILOT real-time telemetry for instant link insights
Hardware this technical only lands when attendees can see it running. The booth was designed so each demo had the space, power, and staging to do exactly that.
Why This Matters for Your Next Event
Your rental exhibit shouldn't look or feel like a rental. At an event like OFC, 16,000 attendees and more than 700 exhibiting companies competing for the same optical-networking buyers, the booth is often the first read a prospect gets on whether your brand has scaled. Here's what this project demonstrates:
A Custom Rental Delivers Full Impact Without the Capital Investment
The right 40×50 rental gives you custom-quality presence and demo functionality without buying an asset you store 50 weeks a year, and the flexibility to reconfigure across shows.
The Booth Can Carry a Brand Evolution
When your positioning has moved, the physical exhibit is where the market sees it first. Longtime contacts and total strangers both read Credo's booth as best-in-show, that perception protects and compounds everything the brand is building.
Flawless Execution Protects Your Reputation
From structure to on-time delivery across a three-day run, every detail matters. When your booth shines, your entire brand gets the credit, with attendees, your team, and your leadership.
If you're planning your next appearance at OFC or any major industry exhibition, this is the level of execution you should expect, and deserve.
What Our Client Had to Say
Take a Look on the Show Floor
