Trade Show Tips

Portable Powerhouses: Choosing the Best Collapsible Trade Show Booths

By Loren Gundersen / May 20, 2026

Why Is a Portable Trade Show Display Important? This is because every event is a race against time, budget, and first Impressions. If you have ever worried about shipping costs, hard-to-handle booth materials, or whether your setup will look polished enough to reflect your brand, you are not alone. That is exactly where Art &…

Trade Show Graphics Printing: Make Your Brand Pop!

By Loren Gundersen / April 29, 2026

Elevate your trade show graphics printing with expert tips on designs, materials, tech & ROI boosters for standout booths!

The Complete Guide to Virtual Reality Trade Show Booths

By Loren Gundersen / April 8, 2026

Learn how a virtual reality trade show booth boosts engagement, cuts costs, and captures better leads. Setup tips, tech options, and ROI explained.

Don’t Get Lost in Transit: How to Plan Your Trade Show Logistics

By Loren Gundersen / April 4, 2026

Learn trade show logistics planning step by step. Avoid delays, control costs, and execute flawless booth setup and teardown.

Budgeting for Brilliance: Your Trade Show Display Investment

By Loren Gundersen / February 17, 2026

Unlock your trade show display cost. Learn budgeting, hidden fees, and optimization to shine on the show floor. Make your next show a win!

From Concept to Convention: The Power of Full Service Exhibits

By Loren Gundersen / February 11, 2026

Unlock trade show success with full service exhibit solutions. Streamline design, logistics & tech for maximum ROI. Get a stress-free experience!

Theme Up Your Trade Show: The Ultimate List of Engaging Concepts

By Loren Gundersen / February 3, 2026

Discover creative trade show themes ideas to make your booth stand out, engage visitors, and boost ROI. Get tips for success!

Maximize Your Impact: When You Should Go Big with Custom Exhibits

By Loren Gundersen / January 21, 2026

Go big at trade shows! A custom exhibition booth maximizes your impact, attracts leads, and elevates your brand. Learn how.

How Leading CMOs Use Data to Justify Trade Show ROI

By Loren Gundersen / January 9, 2026

Skyrocketing event budgets have ignited an unprecedented fire under executives, demanding extraordinary proof that trade show investments deliver remarkable returns like never before. As companies pour tremendous resources into these dynamic business showcases, leadership craves crystal-clear, quantifiable evidence that every single dollar transforms into tangible business growth and lasting impact. The phenomenal U.S. B2B trade…

2025/2026 Trends in Trade Show Exhibits: What CMOs Need to Know to Stay Ahead

By Loren Gundersen / September 24, 2025

For CMOs, Marketing Directors, and Event Coordinators, trade show events are far more than just opportunities to showcase products—they are critical moments to build a lasting brand reputation that resonates long after the show ends. As the trade show market is projected to grow at an impressive 14.3% annual rate, reaching a staggering $171.6 billion…

Marketing Ideas That Work at Trade Show Events

By Loren Gundersen / August 4, 2025

Trade shows have been a staple in the modern business world for decades. Of course, they have undergone many changes since their early beginnings. But one thing remains the same: trade shows continue to be a valuable marketing tool in 2025.  According to the Center for Exhibition Industry Research (CEIR), 81% of trade show attendees…

32 Creative Trade Show Booth Ideas to Attract Visitors and Leads in 2025

By Loren Gundersen / July 18, 2025

If you’ve landed a spot at one of your industry’s top trade shows, you’re already in a great position. Now, it’s time to turn your brand’s presence into real impact. Trade shows offer a rare chance to connect face-to-face with high-value customers and potential partners. In fact, according to the Center for Exhibition Industry Research,…

15 Fun and Engaging Trade Show Booth Game Ideas

By Loren Gundersen / July 10, 2025

Trade shows are a great opportunity for businesses to increase brand visibility, generate leads, and connect with potential customers. But standing out on a crowded showroom floor? That takes more than a sharp-looking banner and a bowl of mints. To truly capture attention and engage attendees, your trade show booth needs to be fun. One…

Exhibitor’s Guide to Effective Event Branding

By Loren Gundersen / January 9, 2024

Getting your brand in front of the right audience can be challenging. After all, there are thousands of companies vying for attention, and it’s easy to get lost in the crowd. That’s why many businesses turn to events, such as trade shows, to promote their brand and engage with potential customers.  However, simply showing up…

A First-Time Exhibitor’s Guide to Trade Shows

By Loren Gundersen / November 20, 2023

Trade shows are a great way for companies to showcase their products and services, network with potential clients and partners, and gain valuable industry insights. However, for first-time exhibitors, the idea of participating in a trade show can be overwhelming. From selecting the right trade show to designing an attractive booth, there are many factors…