Trade Show Tips

Trade shows are a great way for companies to showcase their products and services, network with potential clients and partners, and gain valuable industry insights. However, for first-time exhibitors, the idea of participating in a trade show can be overwhelming. From selecting the right trade show to designing an attractive booth, there are many factors…

In the hustle and bustle of a trade show, it’s easy to get lost in the sea of banners, pitches, and free pens. No matter how amazing your booth is, you only have a fraction of a second to catch someone’s attention.  This is where the age-old art of storytelling comes into play.  When developing…

Trade shows offer an incredible opportunity to meet potential customers and build relationships with new leads. There’s no shortage of ways to attract attention, from fun activities to product demos and everything in between. But even with all that potential for success, if you don’t have a good lead capture strategy in place – all…

Planning an event can be daunting, especially when it’s a big gathering, such as a tradeshow or conference. Fortunately, the technology boom of the last decade has given us dozens of amazing resources for streamlining the process.  Whether you’re planning to start a small conference or host a giant trade show, you need the right…

Trade shows are a great way for businesses to get their name and products out there and seen by potential customers. Yet, without an engaging and fun trade show booth, it can be hard to attract customers to visit your booth. At the end of the day, a successful booth catches people’s attention and piques…

Choosing a great trade show booth is the key to putting your best foot forward at an event. You want to stand out from the crowd –and your booth needs to draw attention and bring your company’s brand to life. Unfortunately, many people overlook the importance of a booth’s setup, not just its design. You…

Are you looking for new ways to market your business? If so, you may want to consider attending a trade show. These events give you the opportunity to network with the top professionals in your industry. Additionally, they provide you with a platform to show off your latest products and services to potential customers. Let’s…

Planning and executing a tradeshow event requires enormous work, but the most challenging part is arguably getting people to attend. Even if you spend thousands of dollars preparing for the big day, it’s all pointless if attendance rates are dishearteningly low.  That’s why today we’re talking about successful event promotion. At Art & Display, we’ve…

After an unprecedented year that 2020 brought us, many are wondering what the future of trade shows will look like. Nearly all businesses have transitioned into remote operations and changed the way they interact with clients and customers. But what are trade shows for? Their purpose is to create an opportunity for brands and customers…

For the longest time, brands relied on one-dimensional marketing tactics to attract potential leads. They sought to connect with customers through TV commercials, print advertisements, and direct mails, among other things. While these marketing measures do work, they come with a slew of disadvantages. First, advertisements are extremely disruptive, and in most cases, annoying. No…

There’s no doubt about it: trade shows are back and bigger than ever! This is because so many companies are planning to attend conferences and trade shows over the next few years. And the trade show planning industry is booming, too. As a result, the job outlook for these event planners is growing by 18%,…

There’s no doubt that trade show marketing took a hard hit in 2020. Since so many large events were canceled or pivoted into virtual conventions, lots of businesses decided to reel back on their investment. But now that large gatherings are allowed to operate safely, we can see that face-to-face trade show marketing is making…

There is no denying that the Pandemic has had long-lasting effects on virtually every aspect of life – including business and marketing. Many companies had to suddenly halt their normal operations in 2020 and find new ways to make sales, stay productive, and earn profits. Due to the spread of COVID-19, face-to-face marketing virtually disappeared…