Trade Show Planning

The Pre-RFP Discovery Phase: What CMOs Should Clarify Before Briefing a Booth Design Partner

By Loren Gundersen / June 15, 2026

Why Booth Design Can Make or Break Your Next Trade Show Designing a custom trade show booth is one of the highest-stakes decisions a marketing team makes all year. Your booth is your brand, live, in-person, and impossible to undo once the doors open. Quick Answer: How to Design a Trade Show Booth The numbers…

Don’t Get Lost in Transit: How to Plan Your Trade Show Logistics

By Loren Gundersen / April 4, 2026

Learn trade show logistics planning step by step. Avoid delays, control costs, and execute flawless booth setup and teardown.

Budgeting for Brilliance: Your Trade Show Display Investment

By Loren Gundersen / February 17, 2026

Unlock your trade show display cost. Learn budgeting, hidden fees, and optimization to shine on the show floor. Make your next show a win!

Steps To Plan Your Trade Show Exhibit From Start To Finish

By Loren Gundersen / June 21, 2019

A Trade Show Exhibit can be a game-changer for any business. It can ensure that you build up leads and buzz around your brand or attract people to a new product or service you’re offering. For this to be effective, you need to plan your trade show exhibit the right way. There are several vital…