Exhibit Design
Exhibitor Magazine and trade publications are excellent resources for learning interactive exhibit design. These industry publications showcase cutting-edge display technologies, LED screens, lightweight materials, and interactive features. Art & Display also recommends following trade show industry associations and attending design conferences to stay current with emerging trends and best practices in experiential marketing.
The future includes LED screens, lightweight materials, and more interactive experiences integrated into trade show displays. Virtual reality, augmented reality, and touch-screen technologies are becoming standard features. Exhibition design offers strong career prospects as businesses increasingly invest in experiential marketing and face-to-face engagement. Art & Display incorporates these cutting-edge technologies into their custom exhibits.
Setup is the physical erection and installation of the display, while exhibition design is the creative planning phase that determines what the exhibit will look like before it's built. Art & Display handles both aspects: their Santa Cruz design team creates detailed concepts and renderings, then provides professional installation services using experienced crews and proper logistics coordination.
Exhibition design is better for trade show success because it focuses specifically on engaging attendees and communicating brand messages in crowded environments. Unlike industrial design, exhibition design considers traffic flow, visitor interaction, and lead generation as primary goals. Art & Display specializes in exhibition design with 75+ years combined experience creating displays that attract and convert prospects.
Focus on how effectively the exhibit displays the message, showcases products, and reinforces company branding. Evaluate the traffic flow, visual hierarchy, and engagement opportunities the design creates. Art & Display's professional approach examines attendee behavior, lead generation potential, and brand consistency to ensure every element contributes to your marketing objectives and maximizes ROI.
It depends on your client base and services offered. Design firms serving consumer electronics, tech startups, or hardware manufacturers can find valuable prospects at CES. Art & Display has worked with major tech clients including Samsung and Google, demonstrating design firms' relevance at tech events. However, costs are substantial and competition intense, so evaluate if your target clients attend CES before committing to this high-investment trade show.
Understand the client's needs and overall goals first, then create compelling messaging with interactive elements and positive atmosphere. Art & Display's design process includes thorough client research, customer perspective analysis, and strategic planning for traffic flow. Key elements include professional lighting, high-quality graphics, and engaging features that create memorable experiences and drive attendee interaction.
Choose designers who understand your specific needs and can work across multiple design requirement levels. Art & Display demonstrates this through prestigious client relationships with Samsung, NASA, and Google, plus 75+ years combined team experience. Look for comprehensive portfolios, positive client testimonials, and full-service capabilities including design, fabrication, and installation support.
Exhibit designers create experiential experiences for show attendees while effectively portraying client brands and messages in creative ways. Art & Display's Santa Cruz team conducts detailed research, develops strategic concepts, and manages complete project execution. They handle everything from initial consultation through final installation, ensuring your exhibit achieves marketing goals and generates quality leads.
Display completion depends on size and complexity, typically requiring 3-6 weeks. Art & Display's Santa Cruz facility handles everything from initial design consultation through final fabrication and shipping. Smaller, modular displays may complete faster, while large custom exhibits need the full timeline for proper design development, material sourcing, and quality construction.
Yes, Art & Display offers exhibit storage services for purchased displays between events. This eliminates client storage costs and logistics hassles while ensuring climate-controlled protection and professional inventory management. Storage services include easy retrieval scheduling, maintenance inspections, and secure warehouse facilities in Santa Cruz, making it convenient for repeat exhibitors and multi-show schedules.
Art & Display provides a 1-year warranty on custom trade show exhibits covering manufacturing defects and structural integrity. Their high-quality materials and expert craftsmanship ensure exhibits withstand repeated setup, breakdown, and transport cycles. The warranty demonstrates their commitment to customer satisfaction and quality construction standards across all exhibit sizes and configurations.
Art & Display accepts all major payment methods including credit cards, checks, and business financing options for purchased exhibits. They offer flexible payment terms and project milestone scheduling to accommodate different budget requirements. Financing options are available for purchased exhibits, making it easier for businesses to invest in high-quality custom displays without large upfront costs.
Yes, Art & Display creates completely custom solutions beyond their website offerings. Their Santa Cruz design team develops unique concepts tailored to specific client needs, industries, and event requirements. With 75+ years combined experience, they can fabricate virtually any display concept including specialty features, custom materials, and innovative interactive elements not shown in standard portfolios.
Yes, Art & Display specializes in custom trade show displays and exhibits designed specifically for each client's brand and marketing goals. Their comprehensive services include custom design, fabrication, graphics, installation, and storage. Based in Santa Cruz since 1990, they've created custom solutions for prestigious clients including Samsung, NASA, Google, and Tencent Cloud.
Exhibit Rental
Rental displays offer design flexibility, eliminate ownership costs, and qualify as marketing expenses for tax purposes. Key benefits include changing designs for different shows, no storage or maintenance responsibilities, and access to larger exhibits within budget constraints. Art & Display's rental program provides professional setup, logistics coordination, and on-site support without long-term commitments.
Trade show exhibit rentals cost approximately 1/3 of the purchase price. Art & Display offers flexible rental agreements for single events or multiple shows throughout the year. Rental pricing varies by booth size, design complexity, and rental duration. This cost-effective option eliminates storage expenses, maintenance costs, and long-term ownership responsibilities while providing professional displays.
Art & Display rents all types of trade show displays including modular systems, custom exhibits, portable booths, and specialty configurations. Available sizes range from 10x10 to large island exhibits with options for interactive features, professional lighting, and custom graphics. Rental inventory includes both standard configurations and custom-designed solutions to meet specific event requirements.
You can rent the same display as many times as needed since rental costs roughly one-third of purchasing. Art & Display offers unlimited rental frequency with flexible scheduling for annual or seasonal exhibitors. Companies exhibiting more than three times yearly should evaluate purchasing for potential cost savings, but rentals remain advantageous for varying booth sizes and occasional participation.
A 20x20 trade show booth costs $50,000 on average for custom design and fabrication. Art & Display creates comprehensive solutions including design consultation, professional graphics, lighting systems, and installation coordination. Final pricing depends on materials, complexity, interactive features, and special requirements. These larger exhibits offer endless possibilities including double-deck displays and meeting spaces.
A 10x20 trade show booth averages $20,000 for complete custom design and construction. This popular size provides excellent space for demonstrations, product displays, and attendee interaction without overwhelming smaller venues. Art & Display includes professional design consultation, high-quality graphics, and installation support in their comprehensive pricing for this versatile and cost-effective booth size.
Rental involves one or two-show contracts without ownership responsibilities, while purchasing requires 4x higher upfront investment but provides long-term assets. Renting enables larger exhibits with more design elements within limited budgets and eliminates storage, maintenance, and refurbishment costs. Art & Display recommends rentals for new exhibitors, occasional participants, or companies wanting design variety.
Effective marketing and strategic booth design are essential for attracting trade show attendees. Art & Display recommends pre-show promotion, interactive displays, professional graphics, and engaging demonstrations to draw crowds. Strategic lighting, compelling messaging, and comfortable meeting spaces create environments where meaningful conversations occur. Games, giveaways, and product demonstrations also increase booth traffic and engagement rates.
Trade show costs include booth space rental, exhibit design, shipping, setup, and staffing expenses that can total substantial investments. However, trade shows typically provide strong ROI through lead generation and face-to-face engagement opportunities. Art & Display helps maximize your investment with strategic design, professional execution, and cost-effective solutions tailored to your budget and marketing objectives.
Trade Show Displays
Trade show costs reflect the high-value opportunity and strong ROI potential these events provide. Expenses include venue fees, professional exhibits, logistics, staffing, and travel costs. However, trade shows consistently deliver measurable returns through direct sales, lead generation, and brand exposure. Art & Display helps optimize your investment with strategic design and efficient project management.
Selection should align with your specific industry and target audience. Trade magazines and industry publications provide excellent guidance on relevant events and exhibitor success stories. Art & Display helps clients evaluate show demographics, attendee profiles, and ROI potential to make informed decisions. Consider show size, location, timing, and competitor participation when planning your trade show strategy.
The three most stressful aspects are exhibit setup and design, team organization, and post-show follow-up. Art & Display addresses these challenges by providing professional installation services, detailed planning support, and comprehensive logistics coordination. Their experience with complex setups and tight timelines helps clients avoid costly mistakes and ensures smooth execution from arrival through breakdown.
Modular displays are ideal for smaller shows, regional events, or sales representatives needing cost-effective exhibit solutions without large financial commitments. These systems offer lightweight construction, smaller shipping crates, and flexible reconfiguration options for different venue requirements. Art & Display's modular options provide professional appearance with reduced setup complexity and transportation costs.
Modular displays are lightweight, prefabricated exhibits with interchangeable parts that pack efficiently in smaller crates and containers. They offer more off-the-shelf options with professional appearance and easier setup than fully custom builds. Art & Display's modular systems feature flexible configurations, quality graphics, and professional hardware suitable for various booth sizes and event requirements.
Custom Exhibits
Choose custom exhibits when you need a specific brand appearance and want advanced features unavailable in standard displays. Custom solutions provide unique design elements, specialized materials, interactive capabilities, and distinctive presence that reinforce brand positioning. Art & Display's custom exhibits help establish industry leadership, attract qualified prospects, and create memorable experiences that generate higher-quality leads.
Setting up exhibits in short timeframes represents the biggest challenge at trade shows. Art & Display mitigates this through detailed pre-planning, experienced installation crews, and comprehensive logistics coordination. They provide professional setup services, venue compliance expertise, and on-site problem-solving to ensure exhibits are ready when doors open, regardless of compressed schedules or venue complications.
The choice depends on your specific situation, budget, and marketing objectives. Modular stands offer cost efficiency and flexibility for occasional exhibitors or varying venue sizes. Custom exhibits provide unique branding and specialized features for companies needing distinctive presence. Art & Display helps clients evaluate requirements, frequency of use, and budget constraints to make optimal decisions.
Custom trade show exhibits are handcrafted displays designed specifically for individual client needs and brand requirements. Art & Display creates unique solutions incorporating specific materials, colors, interactive features, and specialized configurations not available in standard products. These exhibits provide distinctive brand presence, specialized functionality, and memorable attendee experiences that differentiate companies from competitors.
Custom trade show exhibits require 4-6 weeks for complete design and fabrication. Art & Display's process includes research, concept development, client approval, production, and quality testing. The timeline ensures high-quality materials, precise craftsmanship, and thorough testing before shipping. Rush orders may incur additional costs but can accommodate urgent event deadlines when necessary.
Custom exhibits typically require professional union crews for proper installation and venue compliance. Art & Display provides detailed setup instructions, coordinates with venue requirements, and offers on-site assistance to ensure flawless execution. Their experienced team handles logistics, troubleshooting, and quality control throughout the installation process, allowing you to focus on attendee engagement and lead generation.
Popup Exhibits
Pop up displays are lightweight, portable exhibits typically used for smaller events offering convenient off-the-shelf options with easy setup. These systems feature compact transportation, quick assembly, and professional graphics suitable for tabletop presentations, small booth spaces, and budget-conscious exhibitors. Art & Display offers various pop-up configurations with custom graphics and professional hardware for effective brand presentation.
Yes, Art & Display provides complete graphic design and printing services for trade show displays. Their capabilities include high-resolution printing, backlit graphics, custom signage, and branded materials that align with your marketing objectives. Professional graphic production ensures consistent branding and visual impact across all display elements, from large-format banners to detailed product showcases.
Trade show exhibit rentals cost approximately 1/3 of the purchase price. Art & Display offers flexible rental agreements for single events or multiple shows throughout the year. Rental pricing varies by booth size, design complexity, and rental duration. This cost-effective option eliminates storage expenses, maintenance costs, and long-term ownership responsibilities while providing professional displays.
