If you’ve been fortunate enough to secure your spot at the hottest upcoming trade show for your industry, you’re bound to be excited. You get a 10×10 trade show booth reserved just for your brand use, but how do you pull in the visitors so that they want to notice you? Of all the attendees that tour around trade shows, almost three-quarters of them are new, potential customers. This statistic means that you have a chance to get in front of new people with your brand, and it also means that it’s time for your business to stand out.
It’s time to start planning and thinking outside the box for your trade show booth design. Trade show exhibits are the perfect place to expose your business to people who are looking for the thing that you offer, so you need to dress to impress – so to speak. Decorating your booth with everything you offer as a brand and implementing some of the most creative trade show ideas that you see below, you’re going to turn your generic display into one that makes a stand!
Share Your Brand Message
The one thing that every business understands is the importance of a strong brand strategy. It’s the way that you convey your message to others, and your brand is what makes your business unique. When it comes to your trade show booth design, branding is vital. Generating an atmosphere that encompasses your brand in your trade show booth design can set it off entirely. Eye-catching, interactive trade show booths often get more attention with ones that only invest in a table skirt, so go outside the box and splash your brand with style.
The success of your trade show displays is going to depend on the PR you manage to drum up for your booth. Your presence in the event is a big deal, and you want to generate as much excitement for your booth as you can, and you want to do it long before the event begins. Social media is the perfect place for big hints about the exciting additions you will have at the trade show, and by circulating pictures from the event coordinators, you’re going to really rev up the interest. Add in some hints and sneak peeks about the loot bags and giveaways that you plan to do at the event, too, just to get people interested further.
We are living in a world that is 100% dominated by the selfie. Wherever you go, people are posting selfies and you can bet that there will be many of them at the event itself. So, why not harness this? Adding a photo booth to your trade show display can pull in a lot of traffic, and if you add some exciting props and the right backdrop, with the addition of the right hashtag, you can interest others at the same exhibition to come along and get their photo taken. Want to go one step further? Commission a picture frame with your logo and brand so that guests can be the Instagram square they’ve always wanted to be!
One thing that you will notice about trade shows is that there are not many places to stop and sit. If you add comfortable seating to your booth area, as well as a box of something delicious (branded doughnuts, anyone?), you’re going to engage people who are just looking for a few minutes break from all the walking around.
Tap into Guest Needs
Bottle of cold water? Delicious cake? Open fruit basket? Phone charging station? You want to be the trade show booth that has something that everyone needs. People are walking around a trade show all day, which means that they are going get hungry, thirsty and tired. Be the booth that has something that they need. Opt for a charging station that they can use and watch the traffic flow into your booth space.
Bring on Social Media
From interactive Tweet walls to photo ops that we mentioned earlier, social media is the perfect platform for drumming up traffic. Facebook Live from your trade show booth and use your hashtags correctly and for the younger audiences, utilize Snapchat to draw in the crowds. You won’t be disappointed!
You’ve made sure you’re visible on social media, but have you considered your visibility at the exhibition? Think about how tall your display is and then go a little bigger than that. You want to be seen across the trade show and get noticed, so go big or go home!
A Big Deal
People go to trade shows to get discounts and spend money on products for a better value than they would usually. You need to make your regular offers more lucrative, and the best way to do that is to create a special, trade show offer just for attendees.
Bring the Loot
Freebies, loot bags, swag and fun, trade shows are all about the booths that have something to entice the masses. If you’re offering swag bags, make sure everything within them has your brand splashed on it. Play games and hand out prizes. Offer competitions where you gain email addresses on a list and pick from a hat. Not only do you get a new email list, but you get to drum up a lot of interest in what you’re offering.
While we’re on the topic of trade show booth design, think about how big you want your freebie bags to be. Handing out the biggest bag that people will carry around all day will be sneakily advertising your brand name – without even trying. Doing that will draw in the masses and not only that, people who carry a lot of smaller bags tend to stuff them into the biggest, so your name will be on display!
This list is not exhaustive and there are probably fifty more ways you can attract people to your booth – but this is a start and will bring people to you in the best way. Make the most of your trade show exhibition and you will be the one to watch.